As an overview, our target audience would be aged 16-24, leaning towards females, as we will be an all female band. They would all be keen listeners of music; listening to music on the go, at home, or watching their favourite music channels. The core audience would prefer genres such as pop/rock and glam rock as this is the genre that the song Stripper would fit under.
On the whole, the majority of teenagers - female and male - are keen users of the internet and social networking, using sites such as Facebook and Twitter daily. This would tie in well with our project and target audience as we will be making a website and also a Facebook and Twitter page, meaning that we will easily be able to target and communicate with our audience.
The majority of teenagers are also big fans on TV, watching many soaps, tv dramas, sci-fi/fantasy shows, comedies.. etc. As our music video will be for the song Stripper and it was featured on Gossip Girl (as shown here), our core target audience will also enjoy watching teenage American TV dramas like that.
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