After producing our video, we got audience feedback in a few different ways: via a premiere screening, a focus group, an online survey and social networking.
Premiere Screening
We first held a whole year premiere screening, showing all 6 music videos produced by our year, and invited as many Latymer students to come. We advertised the screening by word of mouth, sticking up posters around the school, putting up notices on our school's Intranet, setting up a Facebook event, and all of us stating it as our Facebook/ Twitter/ Blackberry Messenger statuses - any way that was possible!
Charley and Eoin also even created a short promo including clips from everyone's videos to give the audience a teaser and entice viewers to come to the screening, shown below:
Online Surveys and Social Networking:
After the screening, when the videos then got uploaded to YouTube, we decided to create an online survey using Survey Monkey, which we then sent to our target audience via social networking sites such as Facebook, Twitter and Tumblr. The survey consisted of 10 questions and is live at http://www.surveymonkey.com/s/QPQSL96.
The fact that we did it online it meant that we could reach a large audience and send it out to people all over the world. In fact, after going through the survey results we found that we could see the audience's IP addresses, and after using the website whatismyipaddress, we could see the city where they came from. The majority of the people who answered the survey was from London (as many of the people were our friends and classmates), but we also got a few answers from other cities such as Liverpool, Derby and Bedfordshire. We even got one result from Switzerland, and one from Canada!
After recieving our feedback, we found that overall we had done a pretty good job with our music video, with 100% of people saying that they could see it on a music channel, and a further 93.8% saying that they would like The XYZs if they were a real band. We asked a few open ended questions too, asking if they could briefly describe what happened in the video, what they thinked worked well, and what could be improved. From the 'what do you think went well' question, we got a lot of positive feedback, for example someone wrote: 'Definitily the gender roles and portrayals, I liked the fact the women were breaking stereotypes. I thought the editing was great, it set the pace and tone of the video. The whole mise en scene, use of colours and lighting also set the pace, tone and mood.' From this comment we could tell that the main concept of the video had been portrayed well, with the whole notion of girl power and challenging stereotypes. This was further shown in the 'can you briefly describe what you think happened in the video', with someone also writing 'The women carry on showing him they dont need his help but in the process humiliating him by taking his clothes painting his body, which i presume he thinks of it as 'flirting'. I get the representation and portrayal of powerful women and not needing the 'help' from a man.'
However, from the 'what could have been improved' question, we realised that the narrative could have been slightly more clearer: 'if there had to be something, then maybe a more developed story line could be an improvement.', 'Maybe make the storyline a bit clearer or add more of it compared to the performance.'
The majority of our audience understood the concept of girl power and feminism, but I understand where they are coming from, as the narrative is pretty cut up in our video, which could make it quite hard to follow.
Focus Groups:
We also had a focus group with the media students in our year, who could give us feedback from a media perspective. Again, the comments are positive on the whole but the place for improvement also lies with the narrative:
A few of the media students had raised an issue with the casting of Josh as the lead male in our video. They weren't sure that such a hot 'action hero' looking male should have been the lead, as the viewers were all attracted to him and wanted to see more of his topless shots. They thought that this was a distraction, and it would've been better if we had cast someone more 'slimy' or 'greasy', one which the audience wouldn't like. At the beginning of our project when we were thinking of casting, we decided that we wanted someone good looking but with the acting skills to act quite horrible, so that if we were to humiliate him the audience wouldn't feel too sorry for him. However from this feedback, maybe Josh was too good looking for the role in our video.
YouTube Statistics
We could also see important data about our video on YouTube, which produced maps and statistics of the viewers that watched our video.
As you can see from the diagram above, it is obvious that the main viewers of our video live in the UK, as presumed. There has also been a few viewings in countries such as America, Canada and Australia, which is understandable as they are all English speaking countries. What we didn't expect is that the age groups our video was most popular with was females ages 13-17, and males aged 35-54. The teenage female audience was the audience we were targeting, but the adult male audience was not, so this was a surprise.
It was also great to see that we had 15 likes and no dislikes, showing that we had created an effective video, targeting the right audience. This was reinforced by a comment we had recieved, shown below:
No comments:
Post a Comment